Experience is Everything

As a producer I take on the responsibility of not just managing a project but overseeing the building of a successful product. Working in the trenches with the coders, building product requirement specifications with the project managers and working with the marketing guys to plan out successful product deployments. It's my job to see both the trees and the forest.

Elegant, fluid and accessible. As a designer my job is not just to make things look pretty but to build an experience that the user will love. In today’s world products can rise and fall based on the how an app looks, how it works and the experience the user has while interacting with it. It’s my job to fuse beauty, usability and performance to create amazing experiences.

Almost all successful products start and end with the heroes on the front line, the product managers. As a PM it’s my job to drive my projects from a good idea to an amazing product. Managing all aspects from development time lines, engineering resources, customer/client communications, deployment, marketing coordination and beyond. It’s my job to keep the train running, on schedule and as efficient as possible.

Lining up customers and driving sales is the heart of every successful business. As a marketing department manager it’s my job to seek out where customers are looking, drive them to visit and keep them interested long enough to make a sale. Social media, SEO, ROI Analytics, Pay-Per-Click, Demand Generation, Brand awareness, Inbound/Outbound Strategy, Email Campaigns… These are the tools of the trade. It’s my job to turn on the spot light and make good products attractive and profitable.

Do users like our product? Where is my product falling short? Do our marketing campaigns produce? These are the questions that I can answer as a business analysis. Turning a good product into an amazing product requires a deep understanding of who is using the product, how they use the product and what people want out of the product. It’s my job to make sense of all of the statistics and provide meaningful suggestions to improve every aspect of a product.

Developer in the morning, product manager by noon and marketing specialist by sun down. Fast moving business needs fast moving, multi-talented employees that can see a product from every angle and switch tasks at a moment’s notice without missing a beat. Being a multi-hat professional is the fundamental driving point of my business experience. Even when not performing multiple roles within an organization or project, this background has given me a very unique ability to see things from all perspectives resulting in better and more effective results from all of my work.